• Talk to the Search Engines in a positive way…
• Effectively communicate with your guests…
• Allow you to easily manage the site content without the help of a web design agency…
• Show you how many visitors you had, where they came from and what they looked at…

Professional Hotel web design and development services

Developing smart hotel websites is our specialty. We work closely with you to create a high quality hotel web site that is custom designed and reflects the best possible solution for your requirements. Our focus is trained on getting the maximum possible number of visitors to your site, connecting with them and converting their visit into a hotel reservation.

Whether you are starting from scratch or you need to redesign you current hotel web site, we will provide a clean, professional design to ensure attention getting results. Each of our designs is unique and crafted for the purpose of setting you apart from your competitors.

Your web site will be built to the latest W3C standards, making sure it is compatible with all the different web browsers and of equal importance; user and search engine friendly.

The Bru Studio is at the heart of many successful websites, the latest being Hotel Rajdhani (www.hotelrajdhani.co.in).

Search Engine Optimization / Marketing

More than 93% of travelers who use the internet to find a hotel or plan their holiday begin their pursuit in a search engine such as Google.

The number of potential guests that actually do visit your website depends on where your website appears in the Search Results. The higher up you are on the list, the more visitors will come to your website.
Remember, it doesn’t matter how attractive your web site is. If it can’t be found in the search engines – it has no value at all.

At Bru Studio we know all about search engines (particularly Google) and how they prioritise and rank sites. We know what they want to see and we also know what they will penalise or perhaps even ban you from their listings for. We know how to take the best advantage of social networking sites such as Facebook, Twitter or Linked-in.

We’ll even show you how to run a successful Google AdWords campaign.

Our Simple and Efficient Development Process

Six easy steps to getting a professional and effective hotel website.

• Step 1: Contact us and request a proposal (use our proposal request form)
• Step 2: We will discuss your project with you and gather the information we require to fully understand your enterprise.
• Step 3: We will send you a detailed but non-binding proposal outlining all the development steps in the production of your web site.
• Step 4: If you accept the proposal we will request that you supply us with all the images and text (content) for your site.
• Step 5: We will create a unique design layout for your new site. Once you have accepted the design and we have received the content – we will begin to develop your new web site. Whilst we are developing your project, you’ll able to track its progress on our test server.
• Step 6: Once the development stage is completed and you are happy with the results, we will publish the website online.

To help clients answer these important questions, Forrester has devised and vetted a better way to make these high-cost complex decisions. This approach — a scenario-based technology evaluation process (STEP) — will lead to a better fit between buyer and seller and one that ultimately leads to multichannel eCommerce success.

http://bit.ly/aGPxWg

1. Beat the competition

The power of the web allows people to find information at the drop of a hat. It is possible for new customers to find your web site from anywhere in the world. The down side is that they can also find your competitors just as easily. It is important to make a good first impression and stay ahead of the competition. Failure to do so could lose you valuable customers. If your web site is comparable to your competitors’ consider a timely redesign to make sure you are leading the pack rather than following.

2. Present your organisation’s current market position

Organisations need to evolve to ensure they can deliver what customers need today. If your web site was designed a couple of years ago and has not been updated since, it is possible that it does not reflect your organisation’s current market position. A web site redesign is a great opportunity to evaluate where you are today and where you want to be in the future.

3. Out with the old, in with the new

Websites date. It is an unfortunate fact for organisations that websites show their age if left unattended. Considerable damage can be done to your reputation if customers discover that information or products on your web site are out of date. Worse still, incorrect. If your website is out of date consider using some kind of content management system, appropriate for the job, to keep it fresh.

4. Self service

The beauty of the web is its immediacy. You don’t have to wait for the current batch of printed brochures to run out. With a website a quick update can get the latest product information out to a global audience. The theory is great but in practice many websites forget about their content and it soon becomes out of date. There are a few reasons why this might be but often it is because the website can only be updated by one person, probably the original designer. If you struggle to keep your website content fresh it might be time to consider a redesign, allowing people within your organisation to keep it up to date.

5. Make the site more usable and give the client what they want

How many times have you visited a site and not been able to find what you needed or tried to buy something online only to find that it is out of stock? Problems like these can be avoided with some thought in what your customers are trying to do on your website. Resolving the problem might be as simple as improving the the signposts to key sections or pages but a redesign allows you to listen to your customers and create something that will be easier to use.

6. Reach a wider audience

Just because you have a website doesn’t mean people will automatically find it. Competition for the top slot in search results is fierce. Making your website ‘search engine friendly’ will improve the chances of it being found. Building a ‘search engine friendly’ website, that conforms to web standards, from scratch is more effective than trying to adapt an existing one. In doing so you can insure that it appeals to both customers and search engines alike.

7. Increase your sales

The Holy grail for all websites. Websites are often designed with no thought on how organisations can harness the power of the web effectively. The wrong message in the wrong place can result in a website failing to meet your organisation’s expectations. Developing a web presence is relatively straight forward but developing one that meets your organisations expectations and goals is a little more complex.

Are visitors being channelled to the right sections or the site to make a purchase? Does the design promote your current brand? Are people signing up to your newsletter? Is the copy right for the site? If you suspect they may not be then it is time to get your website to work a little harder for your organisation.

8. Create appropriate content for the web

Web content is different to print content. With the immediacy of the internet it is not appropriate to use the same copy as your print material. When reading web pages users scan for information relevant to them. If your content is not presented in a way that delivers that information swiftly you run the risk of losing customers to your competition.

9. Promote an event or product launch

The launch of a new product or event might be the catalyst to consider a website redesign. If your current website fails to do an event or product launch justice you could damage its success. A website tailored to the needs of the event/product launch is far more effective than trying to shoehorn it into your website.

10. Communicate with your customers

What better way to raise your organisations profile than by announcing a new improved website delivering what your customers want in a clear usable fashion. The launch of a new website is a great excuse to contact your customers and strenghten your relationship with them.